The Regional Tourism Strategy

The Regional Tourism Strategy (RTS) for the South and Central Pacific provides the strategic direction for the development of the tourism sector at the regional level for the next ten years. Three areas of focus are identified:

- Human resource development;
- Tourism planning, investment and SME development;
- Marketing and market research.

Specific regional strategies, objectives and initiatives have been developed to enable the achievement of the Vision developed within the Strategy. The RTS has been developed with considerable input from the regional stakeholders.

Following the 13th Meeting of the Council of Ministers of Tourism held in Rarotonga, Cook Islands on 24 October 2003, the Regional Tourism Strategy was endorsed by the SPTO Board of Directors and Council of Ministers of Tourism.

The final RTS is entitled 'Strategy for Growth' and is a concise document of less than 20 pages. This main document is supported by Appendices I to X. Appendix I provides an overview of the economic and social background to the RTS, whilst Appendix II summarises the key issues and impediments impacting upon the tourism sector. The remaining Appendices include a summary of statistics, a description of individual countries covered by the RTS and a breakdown of priority regional tourism projects identified as part of the study.

The RTS 'Strategy for Growth' document has been published and the published version is now available (in PDF format). You may download the Regional Tourism Strategy here .